Speisekarte
Enhancing online platform UX/UI
Speisekarte.de is Germany's biggest online restaurant guide, with over 150,000 registered businesses. I was hired as a consultant during the pandemic lockdown when restaurants were slowly reopening under certain restrictions.
However, this was seen as an opportunity to improve the product and make it even better and more functional and appealing to their business partners and their customers.
My Role
UX/UI DesignerDuration
4 weeks, 2021Tools
Sketch App, Figma, Hotjar, Google Analytics, Google Tag Manager
Business Goals
Provide value-added features and services to restaurants to encourage continued collaboration during uncertain times and attract new users, both restaurants and their clients.
User Goals
Quickly discover nearby restaurants, browse menus, and access business information from any device.
Growth design assessment
The growth design process involves multiple stages. In this case, I opted per:
- Gathering user insights from tracking tools (Hotjat, Google Tag Manager, Google Analytics).
- Meeting with the internal team, to understand their perspective about their customers and the business goals.
- Brainstorming to create hypothesis.
- Lastly, hands-on work that included wireframing, UI design, and prototyping, with a focus on comparing the current product with the proposed solution through data-driven decisions and UX experiments.
