I'm Giulia, a senior productdesigner who engineers.

I design and ship SaaS products end-to-end, combining design, systems thinking, and front-end engineering. With 10+ years building SaaS for B2B and B2C, I turn complex workflows into intuitive, polished tools that reduce friction and drive revenue.

Built products used by teams at

    • AppSumo
    • Benzinga
    • Blueberry
    • Deutsche Bahn
    • ExxonMobil
    • Huawei
    • Pepperstone
    • Rio Tinto
    • Sharp
    • AppSumo
    • Benzinga
    • Blueberry
    • Deutsche Bahn
    • ExxonMobil
    • Huawei
    • Pepperstone
    • Rio Tinto
    • Sharp
    • AppSumo
    • Benzinga
    • Blueberry
    • Deutsche Bahn
    • ExxonMobil
    • Huawei
    • Pepperstone
    • Rio Tinto
    • Sharp
    • AppSumo
    • Benzinga
    • Blueberry
    • Deutsche Bahn
    • ExxonMobil
    • Huawei
    • Pepperstone
    • Rio Tinto
    • Sharp

XYCLE

Scaling a B2B Workflow for Enterprise

  • 90% reduction in configuration time: one week down to half a day

  • Directly enabled enterprise deal closure by proving platform scale

  • Founding UX engineer: research, product design, and front-end dev

Algobuilder

Designing Trust in AI-Generated Code

  • Replaced form-based builder with conversational AI interface

  • Designed a flow that builds user confidence from plain English to live trading

  • Founding product designer: brand, design system, end-to-end UX

Better Proposals

Reducing Onboarding Friction for a SaaS Platform

  • 12× faster onboarding: setup cut from 60 minutes to under 5

  • 47% adoption rate among new users within the first month

  • Designed and built the front-end from scratch in a 6-week cycle

Ping Players

Building a Product From Zero to Revenue in 5 Weeks

  • Designed and built entire front-end: brand, design system, dashboard, marketing site

  • 4.7-star Trustpilot rating with reviews calling out UX and design quality

  • Two-person team: launched to paying customers in 5 weeks

What people say

Words from people I've worked with

Kristian Dupont

Kristian Dupont

Principal Fullstack Engineer, Minviro

"Giulia is very proactive when it comes to responding to product feedback and makes a good distinction between what can be fixed right away as a quick-win versus what needs to be considered and analysed thoroughly."

Dominic Gilbert

Dominic Gilbert

COO, ThinkHuge

"You've really taken us to that next level. And without you, I don't think we would be where we are today, certainly from that UI and UX perspective. So you've been an absolute asset. And I just want to say a massive thank you for all the hard work you've done."

Julia Miller

Julia Miller

Senior Product Engineer, Minviro

"What stood out to me from the start was her ability to think across all levels of design, from shaping big-picture concepts down to refining the smallest interaction details. She's a true team player, the kind of colleague you trust, learn from, and genuinely enjoy working with."

Gina-Camilla Glasø

Gina-Camilla Glasø

Senior Marketing Leader, Minviro

"My inspirational source for all things UI and software-aligned details, even small things like the type of icons used throughout."

Bertie O'Brien

Bertie O'Brien

Senior Product Manager, Minviro

"Giulia has been such a joy to work with, always stepping up to any task with grace, enthusiasm, and zero hesitation. Her UX expertise has truly elevated XYCLE: she's refined and improved so many features across the product."

Andrea Barracu

Andrea Barracu

Product Manager, Think Huge

"Her unique ability to bridge the gap between design and development has greatly enhanced our projects, bringing a level of depth and technical excellence that is rare and highly valuable."

Rohin Shah

Rohin Shah

Product Manager, Minviro

"She wants to understand the context, the user problem and then workshop the best way to solve it. Giulia's active contribution to the team is both admirable and greatly appreciated. It keeps everyone motivated and in a good headspace."

Jordan Lindsay

Jordan Lindsay

Head of R&D, Minviro

"Given how intimately she understands the architecture behind everything, she was able to guide the user through his issues in huge depth and I really appreciate it!"