Brand · Presentations · Knowledge sharing
Great products don't live in isolation. Alongside shipping software, I've shaped brands, built presentations that win buy-in, and shared what I know with the teams around me. This is the work around the product that often decides whether it lands.
"Giulia is never "just" a product designer. She's jumped in to support marketing automation, website support, lead magnet creation, and any number of ambitious commercial ideas that needed coding or development muscle behind them, always with enthusiasm and always delivering."
Think Huge Rebranding
Think Huge · 2024 · Brand presentation, 33 slides
Distilled the group culture into three brand values: Bold, Innovative and Sharp
Set the principles every logo had to meet: appropriate, simple and memorable
Designed and presented two logo concepts with their rationale
Growth Hacking: How Design Drives Growth
Internal knowledge share, 23 slides
Built and presented for the IT and Design team
Covered growth experiments, the North Star Metric and the AARRR framework
Showed how design adds value at activation, retention and referral