Switch Markets
Developing a Brand from 0 - 1
Switch Markets is a company that is regulated and offers many free tools. They provide access to education platforms and free Forex VPS through business partnerships.
I was responsible for developing a new corporate identity for this project from scratch. By creating a logo that looks great on digital platforms and media. To ensure consistency in the corporate identity and web platforms, a complete branding guideline and a design system was created from scratch.
UI Design & Development
I worked with Switch Markets for almost a year, creating their corporate identity, website, and marketing tools like calculators and heat maps. I also made an interactive animation for a landing page used in a big campaign.
My Role
Brand Design, UI Design, Front-End DevelopTimeline
9 months, 2021-2022Tools
Sketch, Zeplin, PHPStorm, XAMPP, GitLab, TrelloDev Stack
HTML/SCSS, Javascript (Vanilla) and JQuery, PHP (Smarty), MySQL
Business Goals
Utilize the team’s trading expertise to establish a reliable brokerage brand through effective communication across all media channels, including the corporate website, social media, and marketing campaigns.
The $100,000 page
The Forecast Challenge I worked with marketers and stakeholders to conceptualize, design, and develop the Forecast Challenge landing page. This page was created as part of a large marketing campaign aimed at generating leads from Forex traders, day traders, and individuals interested in the Forex market.
The campaign successfully generated a substantial number of highly-qualified leads, with 48% meeting the target audience criteria.
Pure-code Animation
The Forex Challenge page was developed with a responsive chart animation that explains how the challenge operates. The animation was developed from scratch using vanilla Javascript and the confetti library.
Heatmaps: Key tools for data-driven insights
I created a heatmap to visually display the strengths of various currencies using the Currency Strength Indicator. This tool uses colors to represent data and provides an easy-to-understand summary of high and low values. Specifically, it shows exchange rates for different forex pairs.
Calculators, the Conversion Boosters
Calculators are valuable tools that can boost traffic and improve conversion rates. Multiple calculators were created for this project, resulting in a 15% increase in conversions on pages featuring them.